This year become an SEO Expert and make a shift in your career. Rank your business on search engines and get visible across the world wide web. Taking SEO courses can be a game-changer if you are excited about the Digital Marketing concept. While there are a plethora of courses available on the internet let’s dig in and understand what is the idea behind all this?. Is SEO or Search Engine Marketing that important for your business? If yes, then why hire a Consultant when you can become one! After all who can better sell your business than yourself! Let’s talk about some best SEO courses to consider and the potential of becoming an expert.
What is SEO?
SEO means Search Engine Optimization. It’s an important part of Digital Marketing. SEO has a complex set of methods and strategies to create content that attracts search engines where they start ranking you on their first page. As digital technology is becoming advanced at a very fast rate, search engines are becoming more complex with their new protocols.
Any SEO professional must always keep themselves updated with new terms because staying updated will immensely benefit them with better rankings. According to Rand Fishkin, ‘’SEO is no longer a title, it has now become a part of everyone’s job description, this means that the competition of SEO specialist is increasing day by day.
Any business that doesn’t have SEO in its digital marketing plan is easily lost in the eyes of major search engines. Dubai is the fastest country to adopt the latest technological advancements. And with the recent expo 2020, many new businesses and start-ups the demand for digital marketing is higher than any other country in the world.
According to the UAE’s Digital Media Statistics of 2020, there are 4.54 billion internet users in the UAE making internet penetration of 59 percent. The most visited website was Google – 10 million a monthly traffic of 270,200,000 while YouTube was visited 23 million times with traffic of 117,700,000 and Facebook 8 million times, web traffic 62,200,000.
After looking at these figures one can easily estimate the business of SEO in Dubai. Before you start reading the top SEO courses, you must also read the importance of doing SEO. An SEO optimizes the search results of any user looking for a piece of information from the World Wide Web.
As a keyword is searched upon search engines display a list of websites, articles, images that match the contents indexed into its algorithm. The person is more likely to click on top of the page mostly from first to fourth. Businesses want them to be listed on the top search of the first page.
They can pay google or any search engine to list their name but who ranks on the first page only search engines decide. Search engines rankings are based on content that is being more searched. Hence, the role of any SEO expert is to ensure that the content on the website is written in a friendly and easy-to-read format so that internet bots crawl in and index them in huge databases.
If you own a website or have a marketing job on hand then you must be curious about getting high traffic and leads to your site. To implement this you’d need to have a basic understanding of SEO’s ecosystem how it does what it does.
A possible and probably the best way would be to take up a course from a trusted source to learn and master your marketing skills and rank your business higher than others. A business that ranks on google is widely trusted by its different stakeholders and considered in decision making.
Doing a course is a good investment that can also help you polish your digital marketing skills. There are many benefits of SEO, individuals doing SEO courses can learn fine details and tricks to linking, writing content, and optimizing the website with the use of keyword planners.
1. Know how to appear organically
Yes, you don’t have to spend on marketing if search engines are already listing you without paying them. You appear on the search engine results page upon keyword search called SERP where Ads pay per click is a major part of it.
What can be more good than being able to appear on top searches organically? You learn how to improve your market research and content marketing. The more you learn the higher you get advanced on search engines.
2. Polish your marketing skills
During the entire SEO training course, you will learn techniques on how to bring traffic to your website. You will be able to write content in précised and subtle manner that will reach your targeted audience. You will simply be able to plan your marketing calendar in a pro manner.
3. Get to know how to rank high on search engines
One thing that you will love about many SEO courses is to be able to see how you are being ranked on google without paying them. Businesses hire consultants to write content in a way that can make them rank high on search.
4. You don’t require a consultant anymore
If you own a business, then learning SEO will develop your skills to the extent that you would not need the help of an SEO consultant. With any SEO training, you develop the skills that can make you optimize your website like a professional. Plus it will save your time and money with consultants.
5. Earn extra income
Once you learn the marketing skills for SEO, you can rank your other businesses high and make profits at a faster rate. Besides, you can also start offering your services to entrepreneurs and other new businesses.
6. Boosts your knowledge
It provides you with techniques and skills on how the system of search engines works. Your SEO trainer helps you learn expert-level knowledge on marketing strategy for any kind of business.
Recommended Read: Technical Writing Courses in the UK
How does SEO work?
Search engines like Google, Ask, Bing have bots that collect information about various content over the internet. They crawl into a website and follow all of the internal and external links in the website, the crawlers are never tiring they crawl up to the links and capture information of each page called as Index.
When we type any search term say you type best SEO courses the search engines use its algorithm and bring up the best matches on the screen. These search results are organic here that are ranked based on clicks and most viewed ones and could be a webpage, article, blog, a picture matching the search keyword.
Types of SEO
There are 3 types of SEO that are essential for organic searches.
On-Page SEO: On-page SEO is related to website content. It works on strategizing websites and search engines to know the topics on the website. It is here search engines analyze whether or not the contents on a website are of any use to its searchers.
An On-page SEO has parameters like searching best match keywords, creating high-quality content effective optimization of keywords with meta tags.
Off-page SEO: This type of SEO emphasizes building relations with external websites. Search engines begin to trust that a website has quality content and from a valuable source.
Technical SEO: This part is the non-content part of a website, the words themselves say technical so this part does the technical part which is to improve a site’s appearance and make it attractive to bots to crawl in the website and capture information into their indexes.
As an SEO certified learner, you stand a chance to tag yourself with the following job designations:
- Marketing Consultant
- SEO Marketing Manager
- Head of Digital Marketing Operations
- Internet Marketing Specialist
- Creative Director
- Content Creator/ writer
- Marketing Data Analyst
Let us know about the Top 8 institutes
1. IIM Skills
IIM Skills counts in top online educational institutes in India. It is one of the finest educational institutes that deliver complex content into simple and easy-to-understand. They let your hands be filled with professional skills that outstand you from others. The institute is offering a brilliant SEO course that comes in a budget-friendly fee and a three-month internship program where students practice their hands-on trending topics under the guidance of talented content managers pf different industries.
Let’s see the course highlights
- Learn SEO techniques from Basic to advanced level
- Update Algorithm
- Control crawling
- SEO Techniques – Black Hat versus White Hat ( This sounds interesting)
- How to increase website visibility
- Limiting words in a content
- Optimizing On-page and Off-page
- Stuffing keywords
- List on Google Business
- When and How to use hyperlinks
- Social Bookmarking
- Build different types of links
- How to use SEO on commercial pages
- Google Search Console
- How to get your website indexed
2. SEO International
This training institute has partnered with Google and offers SEO courses in Dubai. They have specialized training for SEO, Adwords, and Social media marketing. SEO also consultation services for more than 900 companies in the UAE.
- Learn what is Organic and Paid Search
- Key Word research
- Developing content
- SEO optimization
- Search Console
- Inbound and Outbound links
- SEO Audit
- Google Trends and Analytics
3. Inc Academy
The Masterclass course on SEO, Google Ad words and google analytics is an in-depth course for marketing professionals in the UAE. Offered online and onsite platforms. The course has group exercises, case studies on SEO topics and is designed as per industry requirements.
It has certified trainers from the academies partnered by google. Students are awarded certificates that are globally recognized namely Hubspot Google and KHDA.
- Learners get 3 specializations in one course
- Recognized by the Government of Dubai
- Chance to work on live projects and learn from industry experts.
- Group presentations
- Learn about SEM Search Engine Marketing and Advertising.
- Learn how to monitor and develop your website with Google Analytics.
Recommended Read: Technical Writing Courses in Dubai
4. Intoact International
With a 5.0 ranking on google search, this institute should be on the list. Their SEO training course has 5 modules. It promises its learners to be able to improvise a website performance, run campaigns, and customer ratings which yes could be seen from their rating on google.
The course is offered in 2 sessions of 6 hours each, certificates are approved from KHDA – Knowledge and Human Development of Dubai. This makes their course more attractive as many companies in the UAE consider KHDA certificates.
Course fee: $270 – $330
Module 1: Learn the types of search and search marketing
Module 2: The mechanisms of Search engines
Module 3: How to plan strategies for keyword and contents
Module 4: Learn how to write content
Module 5: Audit your website and analyze
5. Edoxi Training Institute
It is a new training center in Dubai that offers specialist training to become professional SEO. The institute is a sister company of a 27year old training center in Abu Dhabi. The training program under the course SEO Specialist Training helps you in creating effective strategies for on-page and off-page optimization. Course certificates are approved by the Ministry of Education in the United Arab Emirates.
The course covers a wide range of SEO topics listed below:
- Developing SEO Strategy
- On-page and Off-page optimization
- Creation of Robotic file
- Web Architecture Planning
- Press releases
- SEO Audit
- Commenting on Blogs
- Identification of real and duplicated contents
- Web tools
With 4.5 ratings on Trustpilot and more than 8000 positive reviews, this training center has more than 2500 learners in Dubai. The course offers classes given by industry experts that are helpful to effectively utilize Google trends Ad search console. The course has 3 different training options self-paced learning, Online boot camp, and Corporate Training.
- Self-Paced learning: $599
- Online Boot camp: $999
- Keyword analysis
- SEO Planning
- Auditing website
- Link building inbound and Outbound
- Creating a Marketing Plan
7. Digital Vidya
With a google rating of 4.4, the course has partnered with Google and Microsoft. It has Master Certification training in its SEO training and offers job placements in India and guaranteed interviews. This course is beneficial for individuals of sales and marketing backgrounds. Learners are awarded certificates from Hubspot, Google, and Govt certification.
- Keyword research and Competitive Analysis
- Design and Architecture of SEO
- Building links
- Social local and Mobile strategies called SoLoMo
- SEO tracking
- Career paths with SEO
Recommended Read: Online GST Courses
8. Yoast SEO Academy
It’s a popular and trusted certified trainer for SEO, The course comes in two types SEO Content and Technical. This course is very beneficial for bloggers to write interesting content and then to optimize it on a high level. The academy provides its students with great tools to practice and teach them several promotional ideas to work on. Learners new to SEO can be benefitted from its free version of SEO premium SEO.
Highlights of a Free version
- Get access to free training courses for beginners
- Learn how to work with word press
- Write contents
- SEO Webinars
- Learn WordPress block editorial training
Highlights of a Premium Version
Learn SEO training on
- Local and International SEO
- Site structuring
- Technical Writing
- Beginners training for SEO
1. Can I have a career after doing SEO training online?
Yes, SEO has great career opportunities with the most popular search engines in the world – Youtube, Amazon, and Google. As an SEO expert, you can work from your home and start consultation services with various businesses.
2. Is the Online courses worth it?
SEO courses can be taken through any mode, online and onsite mode doesn’t impact the quality of learning as long as the course is taken from a valuable and trusted source.
3. What qualifications are required to enroll for SEO courses?
Generally, the requirements are of Higher Secondary however a degree is a prerequisite to becoming a professional you must have a skillset of internet.
4. Is SEO courses difficult to learn?
No, SEO is not hard. You have to dedicate time and effort to acquire skills that can yield 95% results.
5. How much salary can I earn as an SEO in Dubai?
Given the demand for SEO in Dubai, It depends on the type of company. The minimum salary for an entry-level SEO is from AED 5000 to 7000 per month.
The most important part of SEO is to help a business drive traffic and bring leads. It helps in targeting search, keywords, and business that can make them appear organically on the search engines. So in simple terms, SEO is a powerful tool that can get your business to the world. The SEO courses are offered through various platforms online or onsite, they all come as certified programs and if they don’t then please check the source again. Choosing from any institute, SEO courses require some technical knowledge to understand the ecosystem of search engines.