Every day, the world becomes increasingly digital, particularly with the outbreak of the pandemic. To compete in today’s fast-paced business world, it is now necessary to have a digital presence. But, how can one stand out in a sea of over 600 million blogs? That is why it is critical to create content that attracts people’s attention, engages them, and leaves them with an experience that makes them want to interact with the business. In this post, we will look at 5 content writing courses in the UK that can help you become a skilled content writer.
What is Content Writing?
Content Writing is the process of designing, creating, and revising web content, usually for digital marketing purposes. It can entail writing blog posts and articles, as well as scripts for films and podcasts, as well as material for specialized platforms like Twitter tweetstorms, Reddit text posts, and Quora answers.
Content, or text, is published online for a variety of purposes by marketers and company owners. They may want to improve website traffic or let customers know about a new product or service. To write good content that appeals to them, the writer must first understand the audience.
Types of Content
At various phases of the sales funnel, different content is delivered to leads and potential buyers. It’s critical to understand the stages at which each kind is most successful so you can incorporate it into your approach in the most effective way possible. Among the alternatives are:
- Email newsletters: Allow you to communicate directly with subscribers via their email accounts, such as potential prospects and current or past clients.
- Social media postings enable you to communicate updates and information about your company with an online community of followers.
- Video scripts: These allow you to offer particular instructional, sales, or promotional content in video format.
- Website copy: It may be used to explain more about your organization, the products, and services you provide, or to function as a hub for your other information.
- White papers enable you to provide industry-specific information, such as product or service characteristics, or describe how your organization can address customer problems with specialized solutions.
- Blog posts: Allow you to deliver valuable information to your audience in a short amount of time.
- eBooks: Long-form content that acts as a reference or instructional guide on a certain issue in your business.
- Long-form content such as informational articles allows you to deliver valuable knowledge to your target audience.
- Descriptions of products: Allow you to distribute information about your products and services via websites, eCommerce stores, or third-party services.
- Press Release: This allows you to communicate promotional information or corporate updates with news sources via press releases.
Why Content Writing is Important to Marketing?
Targeted audiences may be drawn to any website or social account by well-crafted content, and they will return for more.
Enhances Brand Awareness – We want as many people as possible to be aware of our products and services, as well as the benefits they provide. This may be accomplished by distributing content across all mediums. Audiences will learn about a brand by using a website, blogs, social media accounts, and newsletters that provide entertaining and valuable information.
Growth Of Sales And Client Retention – The publication of high-quality articles, case studies, white papers, and blogs regularly contributes to the company’s overall knowledge and competence. It establishes a trusting and confident relationship between the target audience and the organization. The possibility of a prospect testing out your service improves as his trust grows.
Visibility on Search Engines – The technique of improving the quality and quantity of website traffic to a website or a web page from search engines such as Google is known as SEO. Unlike paid marketing initiatives such as Google Adwords, SEO brings in unpaid visitors.
The search results you get when you search for anything on Google or any other search engine are not shown at random. Behind the scenes, there are several algorithms at work. These determine whether or not an item is relevant to your query and, as a consequence, offer you the best possible results.
If your content fits the majority of the articles and blogs connected to the topic posed by a person, it may rank first. Of course, we have sponsored advertisements that, in most situations, reserve the first few positions. However, if your answer corresponds to a search generated, your content may rank first.
Backlinks from other websites are attracted to high-quality content. The content of a company’s website will be appreciated and followed if it is updated regularly with relevant stuff. Also, additional sites were quickly referenced and connected. This will assist in improving your website’s SERP (Search Engine Results Page) rankings.
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Content Writing Versus Copywriting
When it comes to shortlisting the best content writing courses in the UK, understanding the difference between content writing and copywriting can help you make educated judgments. Copywriting is done only for the sake of marketing. The goal is to promote a product, service, or brand, increase conversions or sales, and elicit a direct reaction.
Ad taglines, website landing pages, direct mail, brochures, social media postings, and any other marketing communication are all concise and to the point. Content writing, on the other hand, is primarily concerned with achieving content marketing objectives.
The objective is to raise the website’s rating by establishing rapport, trust, and influence with customers, as well as creating a favorable brand connection. Articles, e-books, and blog entries are examples of lengthier content items.
Job Opportunities for a Content Writer
It is a fallacy that to be a good content writer, you must be a master of the English language and have excellent intrinsic writing ability. Today, everyone who uses social media is creating content in some form. Content writing offers a wide range of work opportunities depending on your interests, competence, and customer needs.
Listed below are a few examples of common opportunities:
- Web content writer
- Articles writer
- Technical writer
- Medical writer
- Research writer
- Academic writer
- SEO Content writer
- Social Media Manager
Let’s Look at the Top 5 Content Writing Courses in the UK Which Will Help You Become a Skilled Writer.
#1: IIM Skills
The #1 Content Writing Course in the UK on our ranking is IIM Skills’ Content Writing Master Course. IIM Skills is one of the world’s largest online education service providers. It is headquartered in New Delhi, India. The content writing course at IIM Skills is thorough and all-encompassing. It combines an internship for practical experience with weekly instruction to guarantee that participants receive 100% practical training, making it one of the top content writing courses.
Best Suits For
Their content writing courses in the UK are suitable for students, online business owners, digital marketing professionals, freelancers, content writers, copywriters, homemakers, and anybody else interested in a career in digital marketing.
Duration & Mode of Delivery
Their content writing courses in the UK consist of four weeks of online classroom training and three months of guaranteed internship. There will be 16 hours of live lectures in addition to 10 hours of internship sessions with practical tasks and assessments.
Why Choose IIM Skills Content Writing Courses in the UK?
In recent years, IIM Skills has grown to become a globally recognized institute. Since 2015, they’ve taught thousands of individuals how to write content. Because this is a completely online course, you may learn from any location at any time. Among the top firms that recruit IIM Skills students are BMW, IBM, Genpact, Dell, Amazon, and others.
#2: College of Media and Publishing
The #2 Content Writing Courses in the UK on our ranking is the Online SEO Content Writing Course by the College of Media and Publishing (CMP). CMP has an international reputation for educational quality, professionalism, and exceptional customer service. Studying at a legitimate college that is recognized by the UK government and certified by recognized organizations will help you.
As a learner of this SEO content writing course, you will work one-on-one with Justine Holman, a professional content writer, copywriter, and copywriting consultant. Justine has created content for a variety of significant corporations and has managed campaigns that include copywriting, public relations, social media, and SEO.
Best Suited For
This SEO content writing course is not just available to persons in the United Kingdom. CMP has students from all across Europe, as well as from America, Australia, Canada, India, South Africa, New Zealand, and many other countries. This course is globally certified, so you may enroll with confidence regardless of where you reside.
Duration & Mode of Delivery
Anyone who commits 4 hours per week to our content writing course will generally finish it in 3 months.
This SEO content creation course is adaptable, so you can schedule it around your lifestyle. After completing this course, you will be awarded an Accredited CMP Diploma in SEO content writing. You’ll also receive a Certificate of Achievement from The Quality Licence Scheme, as well as a Learner Unit Summary.
The #3 Content Writing Courses in the UK on our ranking is Content Marketing Course by Clickminded. The ClickMinded content marketing course teaches you exactly how to develop tremendously successful content marketing campaigns as rapidly as possible. You will be able to produce content that persuades consumers to proceed to the next stage of the funnel by sending a relevant message at the optimal time for conversion.
Duration & Mode of Delivery
This course is 3-6 hours long, and it has been broken down into short, digestible, and structured chunks so that you may simply come back to individual sections when you have questions. It comes with unrestricted lifetime access and free updates for the rest of your life.
The ClickMinded Content Marketing Framework is designed to get the right message to the right people at the right time. You will be able to design content that entices readers to proceed to the next phase of your funnel by sending a relevant message at the optimal time for conversion.
They say that you don’t have to produce as much content as possible as rapidly as possible, that you don’t have to employ writers, acquire HD video equipment, or even create a blog, and that you don’t even have to become an experienced copywriter. You can make use of the tools and resources you now have.
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The #4 Content Writing Courses in the UK on our ranking is Content Marketing Courses by Hubspot. The area of content generation encompasses a wide range of modules organized under many headings. The course covers all aspects of content strategy that are important to content creators, inbound marketers, and marketing professionals.
Best Suited For
The training is solely offered to companies. The site requires information such as the company name, domain name, and other similar information to validate it. If you are unable to pass the test on your first attempt, you will be given the option to retake it.
Duration & Mode of Delivery
It consists of six pre-recorded lectures, 25 videos, and six tests on content development and marketing. The lectures also include useful connections to resources and tools that will help you understand and practise content writing strategies.
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#5: Writers Bureau
Another UK-focused school, The Writers Bureau, provides value in the form of specialized, one-on-one instruction from trained instructors. Multiple assignments, which are an important component of the curriculum, are accompanied by instructions on how to offer your skills. It is one of the most prestigious home-study institutions for freelance writers in the United Kingdom.
The training is broken down into 27 units that address the most important aspects of freelance writing. It teaches how to generate an unlimited supply of ideas and transform them into lucrative writing assignments. The emphasis is on strengthening the creative components of its pupils’ writing ability. The students have up to two years to finish the program.
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SkillShare also offers many content writing courses in the UK. You can get feedback from teachers and peers, which you may then utilize to enhance your content writing abilities. It features a community of completely committed students and professors that assist one another in their personal development.
When you sign up, you’ll have a 7-day free trial period to think over whether you should invest here or not. The first few seminars are often free and open to anybody, wherever. If you enjoy the first session, you can upgrade to a premium membership because the remaining videos in the course are not always free.
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Udemy is a well-known online education site that offers many content writing courses in the UK. Udemy’s training courses are brief, to-the-point, and cost-effective. Some of their courses are also free of charge. Content Writing Mastery, Blogging for a Living, and Writing Tools & Hacks are just a few of their popular courses.
Each course addresses the fundamentals of the specific topic of content writing under consideration. While the free courses are useful, the premium courses are more in-depth and are updated regularly. Aside from an enhanced preview option, the majority of the courses feature on-demand videos, articles, and downloadable materials.
1. How much do content writers earn in the UK?
Starting pay for junior-level positions generally ranges between £20,000 and £25,000 per year. Those with four years of experience or more may expect to earn up to £50,000 per year. More experienced workers with more years of experience may earn up to £90,000.
2. Do you need any qualifications to be a freelance writer?
Whereas many writers begin the profession without any qualifications, attending content writing courses in the UK may present you with a plethora of advantages. They offer organized training to save time, educate you on industry-specific employment needs, provide timely feedback, and internship experience, help you find customers for freelancing work or get a job interview, and so on.
3. Is content writing a good career?
Good content is crucial for the operation and development of any business since it is a fundamental aspect of any marketing plan. It is a rewarding profession since it entails assisting businesses in getting their message out in a way that helps them build their business.
As you may have seen, content writing is an essential component of every business. Content writing abilities can help you engage with your consumers and gather useful inputs, whether you’re a non-profit or a for-profit firm. To be honest, hiring someone who specializes in content writing is preferable to investing in someone who isn’t. You can choose any of the content writing courses in the UK from this list.
Successful content writers appear to enjoy an idyllic lifestyle: they work from home, set their hours, and work as little or as much as they like. Writing is a dream career for some people, but not all. Writing ability is insufficient, regardless of one’s gift. Check out The 5 Skills You Need to Become a Successful Content Writer.